Executive assessment and leadership coaching
People perform best when they’re seen clearly.
For owners, boards and HR directors, when a leader or leadership team needs to succeed.
I see both the person and the business. I’ve assessed and coached more than 500 leaders, and as Managing Director at Aon in Denmark I had full P&L responsibility myself.
Defined programmes at a fixed price. You know what you’ll get, and what it costs, before we start.
Organisations I’ve worked with: Maersk, Danske Bank, Arla, Velux, Telenor, Visma and PwC.
Services
Four moments that decide whether leadership succeeds
You’re down to two or three candidates. What decides whether someone succeeds as a leader won’t show until later.
Second Opinion · What you get: a written recommendation within five working days.
- 1Clarifying the roleWhat does the role actually require?
- 2Tests and interviewIncluding a structured interview with me
- 3Written recommendationStrengths, risks and fit with the role
One, two or three candidates.
Book a callAn experienced leader has just started. When things go wrong, it’s rarely the strategy. It’s the culture and the relationships.
Strong Start · What you get: shared goals and a clear view of where the leader stands.
- 1Kick-off with the managerWhat needs to succeed?
- 2Leadership profileA test and a conversation about it
- 3Coaching programme3–6 months, with support between sessions
- 4Closing reviewWhere does the leader stand now?
What used to work no longer does. The results aren’t coming, and you can’t put your finger on why.
Next Level · What you get: a clear answer on where the problem lies.
- 1AssessmentDoes the problem lie with the leader or the organisation around them?
- 2Coaching3–6 months on the two most important barriers
Assessment guarantee. If the problem lies in the role or the organisation around it, we stop after the assessment and you only pay for that.
Decisions drag on, and every department pulls in its own direction.
Collaboration and Execution · What you get: shared ground rules and a measure of whether the team is moving forward.
- 1Mapping the teamTests and a conversation with each leader
- 2Workshop on ground rulesHow you make decisions and handle disagreement
- 3Making it stickMeeting observation, follow-up and measurement
Up to six leaders. Larger teams by agreement.
Book a callCoaching with Jonas has changed how I approach difficult conversations. Instead of getting defensive, I start by asking why, and then we can talk about new ways of getting the job done, including with AI and automation.
My approach
A test profile is never the whole answer.
A test is a good place to start the conversation. But what decides whether a leader succeeds only shows when you really listen. Leaders rarely fail for lack of professional skills. They fail on relationships, collaboration and the ability to adapt.
My job is to build trust quickly, so people can be themselves and say what’s really at stake. That’s when an assessment becomes accurate, and when coaching starts to work.
Background
Experience and clients
Experience
15+ years · Aon · cut-e · CubiksNine years as managing director · Certified in more than 25 tools
- 2026 – presentHaukaas ConsultingFounder and adviser
Independent executive assessment and leadership development for owners, boards and investors. Building Team Runway, a tool for planning key hires and the cost of a mis-hire.
- 2017 – 2026AonManaging Director, Aon Human Capital Solutions Denmark
Full P&L responsibility and a team of eight. Tripled revenue from 2017 to 2023, and the business was named a Børsen Gazelle in 2023, a Danish award for fast-growing companies. Member of Aon’s EMEA leadership team.
- 2015 – 2017cut-e DenmarkCo-founder, co-owner and managing director
Built the Danish business from the ground up until it became part of Aon in 2017.
- 2010 – 2015CubiksManaging Consultant
Led a team of business psychologists and the Danish assessment business, with responsibility for results.
More than 25 certifications in assessment and leadership tools. Also a certified coach.
Including- ADEPT-15
- Views
- AP Reasoning
- Leadership 360
- PAPI
- Logiks
MSc in International Business (Cand.merc.int.), Copenhagen Business School
Who I’ve worked with
Pandora · Maersk · Danske Bank · TelenorFrom SMEs to global groups
- PandoraA global recruitment testing solution, used for around one million candidates a year.
- Danske BankA programme for around 100 Indian leaders and their Danish colleagues on a shared leadership language.
Also: Maersk, Telenor, DSB, Visma, Nets, SAS, Gjensidige, GlobalConnect, Securitas, Arla, Velux, PwC and Implement Consulting Group.
About Jonas
Copenhagen · Certified coachFootball and CrossFit
Sport has always been a big part of my life, from running around the football pitch as a boy to CrossFit today. It has taught me what a good team can do, and how much mindset matters for whether talent turns into results. I use that when I work with leaders.
People who’ve worked for me say I give them freedom and ownership, set the direction, and am there when they need a sounding board.
